This is where we look at everything on your site from design to the search engines. This service is for branding your website.
We not only get you in the top of the search engines but we help you establish yourself as an expert in your field. This goes a lot deeper than just high ranking on the search engines. This is total website plan.
What is good marketing?
Good marketing is being able to sell a Cadillac for more money just because it says Cadillac.
Marketing is branding your business into the minds of your customers. It is not advertising your business it is making your business sell. A #1 ranking on the search engines will not make your business sell. It takes more than that.
There are a lot of ways to market you business and a lot of ways to brand the name of your business in the minds of your customers. You have to find something that makes you stand out from the crowd.
- Your store image and web image should be the same
- Your web site should be easy to read
- Your site should be easy to move through
- Your pages should be consistent in their look
- Your pages should be no larger than 50k
- Design for various screen widths
- Use thumbnail graphics when possible
- Try to put contact information on every page
- List security information
- How you will protect all information you receive from the customer
- Privacy Policy: Tell customers how their personal information will be used
- Minimize use of background sounds and auto play. Some people surf the web from their work.
Attract Visitors
A website has to do both attract visitors and satisfy a need. Without good marketing, a website will fail. This is why it is important to keep search engines and marketing in mind while developing your website. It is also good to have a designer that knows how to get the most out of your website. A good designer will know how to accomplish that goal.
- Colors - Red is passion, Blue is trust...
- Navigation - Your site should be easy to navigate and you should control where you want your visitors to go first.
- Logos - A logo should stand out and tell something about your business.
- Text - Should grab your customer and keep them interested.
- Key Words - Should be placed throughout the site in such a way that it will increase your ranking with the search engines.
- Design - Should be pleasing to the eye and interesting to the visitor.
- Website Design - You have less than 5 seconds, to grab your visitor's attention and make them want to continue to visit your site. This is the first step in making a sell. Without the right design, being ranked in the top of the search engines will not do you any good.
- Search Engine Optimization - Eighty-Five percent of Internet users use search engines to find information. Thirty-three percent think that if a company has a top ranking, they are a leader in their field.
- Website Marketing - Website marketing is not just advertising, it is branding your business into the minds of your customers. It is making people recognize your business just from your logo, slogan, colors, or design.
Website marketing and search engine optimization
We work with the search engines and your web site through on-site optimization and off-site linking.
Yahoo, Google, MSN, AltaVista and AOL are our main focus, although many other search engines will also be used.
We begin by letting one of our key word specialists look through your current key word list to discuss with you, which would be the best choices for your business. We then look at your competition to find out what they're doing, and how they're doing it. Finally, we look at your website and review its layout by seeing what your customer sees. We then suggest what we feel would be best for the layout and design of the site.
We then start on-site optimization (text, Meta Tags, title, etc.)
While your site is being optimized we will have our link consultants researching the competition and finding the best sites for you to link to. We will start a strong linking building campaign.
We also monitor your web site to watch traffic and make sure the site stays online.
To summarize:
1. Web site review
2. Key word optimization
3. On-site optimization
4. Link building
5. Search engine submission
6. Link building campaign
7. Press release
